| Name | Title | Contact Details |
|---|---|---|
Peter McElligott |
General Counsel | Profile |
Amsive is a data-centric omnichannel marketing agency. We shape strategy, identify audiences, develop creative, and execute omnichannel communications while measuring and analyzing results.
Simpli.fi is the leader in programmatic solutions for local media networks providing efficient scale, competitively differentiated products and attractive margins with a proven sales support and service model.
Vibrant is the world leader in premium contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We`re Saatchi & Saatchi Wellness—where creativity is alive and well. We help build brands by motivating consumers to improve their total well-being in a smart, irreverent, award-winning kind of way. Walk our halls and you`ll meet a diverse group of professionals all drawn together by an underlying desire to care. About those we work with every day. About our brands and brand teams. And about the consumers we reach out to online, on air, in print, and in office. It`s no wonder then, that we`re a part of one the largest communications networks in our industry.