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For 30 years Vince Leonardo managed the in house tradeshow department at Rochester, New York based, Bausch & Lomb, one of the world`s largest suppliers of eye health products, including contact lenses, lens care products, medicines and implants for eye diseases. When the company decided to out-source the department, Vince started RES (Rochester Exhibit Services) and his first major client was Bausch & Lomb. Vince also opened an event company, LT Rentals, to serve both consumer and trade event business. Both businesses prospered and after 20 years, Vince turned the company reins over to his son, James Leonardo, who has led the growth of RES, becoming one of the nation`s top 50 tradeshow and event organizations – named by EVENT MARKETER magazine in their annual profile of top industry performers.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine`s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
Modernizing the industry by bringing a combination of traditional & unique inventory to market. Developing innovative opportunities that provide agencies, clients & consumers the ability to push limits, take risks and ultimately, to think BIG.
Sidecar is helping fuel the next generation of e-retail with technology that supercharges e-commerce marketing. We work with retailers across nearly all verticals, including Top 15 merchants in the U.S. and worldwide. Deliver intelligent technology that allows retailers to connect with people looking for their products, drives better performance, and makes their jobs easier. We believe that artificial intelligence is the future of retail marketing. As retail evolves, the lines between devices, channels, and consumer experiences continue to blur -- bringing retail marketers face to face with increasingly complex decisions that rely on increasing amounts of data. Sidecar delivers the technology retail marketers need to harness that data to execute performance marketing campaigns that perform better, don`t require daily, tactical decision making, and can evolve along with you.
Marcus Thomas is a fully integrated marketing communications agency focused on audience insight, idea generation and alternative delivery. We focus our digital DNA and organize our research, account service, creative, media and public relations teams in four communities of practice: CPG, B2B, Home & Garden and Professional Services.