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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Aquent Solutions is one of the leading companies in the Business Services sector.
Noble People is a creative media agency. Media planning is half of that equation. The real aim of media planning is to find ways to spend the least amount of money possible to achieve your business goal. The key to achieving this is understanding that media can be anything between a brand and an audience and that technology and innovation beats scale. But unless you`re asking experienced people with integrity to take that task on, you`re probably just in the game of media spending. And that game favors the guy with the most money. The other half of the equation is creativity. Creative media planning means finding smarter ways to make an impact. It`s what media planning should be, but sadly isn`t, so we make that distinction. It means making that money count.
Meet SJC. As Canada`s largest privately owned communications company, we partner with our clients to provide marketing solutions that inform, inspire and empower audiences across every platform. Owner and publisher of Canada`s most iconic portfolio of media brands (Toronto Life, Chatelaine and Maclean`s to name a few), we provide incredible reach to an influential audience.
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