DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Net Zero Since Day Zero. The ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the worlds most iconic cities providing an elite motorsport platform for the worlds leading automotive manufacturers to accelerate electric vehicle innovation. The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet.
At OPTIMUM, an architecture, furniture, and technology (A/F/T) products collective, were not defined by size or the number of product lines but by our unique design-thinking approach. We believe in solving workplace challenges by optimizing the integration of architecture, furniture, and technology to create seamless experiences for those who design, plan, deliver, and occupy spaces. What sets us apart is our focus on offering aesthetically appealing, high-performance products that balance design and cost-efficiency, along with our partnerships with flexible manufacturers who can customize solutions to meet specific needs. Success isnt about individual pieces; its about the synergy that happens when people, elements, and solutions come together, resulting in outcomes far greater than the sum of their parts. This philosophy drives everything we do at OPTIMUM as we enhance the environments where we live, work, learn, and heal.
BDO is a leading professional services organisation and are global leaders of the mid-tier. Operating in over 166 countries, our team of over 115,600 multi-functional experts work to provide business advice, that is driven by practical experience and up-to-date knowledge. With an objective of delivering an exceptional experience to each of our clients, we are continuously embracing newer technologies and approaches to deliver solutions that are best suited to address current business needs, as much as being future-ready. We are proud to be a people-powered business that focuses on deriving value through innovation and strong people relations. BDO India, is a key member of the global BDO organisation, employing over 9500 professionals across 18 offices in 12 key cities - Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Delhi NCR, Goa, Hyderabad, Kochi, Kolkata, Mumbai and Pune. We offer Assurance, Tax, Advisory, Business Services & Outsourcing, and Digital Services to both domestic and international clients across a range of industries. With an inherent culture of putting people first, we demonstrate our true purpose of being an organisation of People Helping People.