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Campbell Ewald is a full service, fully integrated advertising and marketing communications agency. We push the boundaries of innovation and ingenuity – combining our breadth and depth of experience and capabilities with our insights into ever-changing consumer needs and marketplace dynamics. We create big branding ideas, innovative digital programs, extensive CRM programs and experiential events that positively impact our client`s businesses. From 135+ months of achieving recruiting goals for Navy, to generating over a million new members for Kaiser Permanente, to bringing billions in new assets to USAA, the work we do deepens consumer relationships and moves our clients` business forward.
Tongal is the award-winning creative company that helps brands tell their best stories and engage today`s audiences more effectively. The company has pioneered a new model for creating content, powered by a network of more than 120,000 professional creatives and a proprietary development platform. Tongal develops content strategies and produces video people want to see across every platform, including TV commercials, social and digital campaigns, and original entertainment for innovative brands like LEGO, Nestle, Mattel, NASA, Unilever, General Motors and more. The private company is headquartered in Santa Monica and is backed by Insight Venture Partners.
Tailor Brands is putting an in-house designer in every business across the world!
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Creating a more personal relationship between businesses and people by closing the data gap and allowing you to create actionable marketing strategies.