Barometric empowers brands to pursue digital advertising with comfort and confidence — unlocking the true power of digital by deriving value from data. Originally developed as an internal tool for AdTheorent`s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric has served, tracked, and organized petabytes of data for use by AdTheorent`s predictive modeling platform, delivering unparalleled accuracy.
Brand Institute is the global leader in brand name and identity development. We provide a broad portfolio of services to our healthcare, consumer and business-to-business clients, including name development, trademark searches, market research, regulatory and visual identity solutions. As a company that provides specialized services to a sophisticated and discerning clientele, our people are paramount to our success. We staff each of our 17 global offices with experienced and knowledgeable professionals who provide attentive service and insightful strategic direction. Our Miami-based Headquarters Operational Team is the most experienced in our industry with over 370 years of combined branding experience. Our subsidiary, Drug Safety Institute (DSI), is led by former regulatory officials from the FDA, EMA and Health Canada. These industry thought leaders helped shape the global regulatory landscape as it pertains to proprietary (brand) and nonproprietary (USAN/INN) name development. They are now full-time Brand Institute employees who provide our clients with unparalleled guidance in the fields of name strategy, name safety research, labeling/packaging, and risk management. Our service-centric mindset, leading-edge team of regulatory professionals, and tenured operational staff have helped us become the #1 company in our category. We have partnered on the development of over 3,330 brand names and identities, and partner on approximately 80% of the drug names approved worldwide every year.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm`s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world`s leading communications services network.
Established in 1990, Xdesign is a marketing agency in Baton Rouge, LA, dedicated to creating and connecting brands to the consumer by any means necessary.
Adaptive Media is a programmatic audience and content monetization company for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-screen, multi-channel ad delivery and content platform.