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First started in 2013, the Republic Bank Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 700 million fans watched the 2022 season to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Republic Bank CPL champions and the other competing teams are Barbados Royals, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Kings and Trinbago Knight Riders. For further information visit www.cplt20.com
Next Level Solutions focuses exclusively on the technology needs of P&C insurance carriers. As a Systems Integrator partner with Duck Creek Technologies, we specialize in their full product suite and support projects of any scale. Next Levels Quality Assurance as a Service practice is equipped to test P&C systems to the highest standard and ensure a successful end-product, and our Shared Services offering provides a centralized, full-service IT and DevOps solution. Our passion and expertise mean a smarter solution for you.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.