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A family-owned, integrated agri-business with cattle, citrus, farming, forestry, hunting and land and water resource management.
Weve run the gambit on virtually everything you can do with an automobile. From donuts at Tire Slayer Studios to gravity-defying stunts on the streets of Las Vegas, weve earned our stripes on the automotive front lines, the pits, and the winners podium. Its a sense of pride and passion that allows us to continue to push the boundaries that make us who we are. At our core, we are enthusiasts just like our customers. We connect with our fans in a way most brands cant imagine. Because at one time, we, too, were just enthusiasts pursuing our passion for automotive culture and watching our motorsport heroes from the grandstands.
Flynn Restaurant operates franchise over 1200 restaurants in the U.S. under the Applebees, Arbys, Panera and Taco Bell Brands.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.