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A collective of category-defining maker brands redefining what is humanly possible in the outdoors.
Brown & Brown is a prominent insurance brokerage firm based in Daytona Beach, Florida, with a history that dates back to 1939. Originally founded as Brown & Owen, the company has grown to become one of the largest insurance intermediaries globally and is publicly traded on the NYSE under the ticker BRO. It has been part of the S&P 500 since 2021 and has earned recognition as a Great Place to Work Certified™ company since 2018. The company operates through four main business segments: Business Insurance, which offers tailored risk management solutions; Personal Insurance, providing coverage for high-net-worth individuals; Programs & Underwriting, managing niche insurance programs; and Wholesale Brokerage, serving as an intermediary for agents and carriers. Brown & Brown emphasizes a customer-focused approach and has achieved significant growth through both organic expansion and strategic acquisitions. Its diverse service offerings cater to businesses, individuals, and insurance agents, reinforcing its position as a leader in the insurance industry.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Reef Aquaria Design (RAD) is committed to creating custom sustainable, living aquarium ecosystems.