The Chief Marketing Officer (CMO) leads the development and implementation of the marketing and communications strategy for the Haas School of Business (including its degree and non-degree instructional programs, research centers, public service activities, and external relations activities). The position is responsible for managing the Berkeley-Haas “leadership brand” by providing marketing and communications thought partnership and planning to the Dean, the Management Team, program directors, other senior staff and faculty throughout the School. The CMO is able to fully understand, embrace and promote the differentiated and unique “product offering” that Berkeley-Haas provides.
The position is responsible for managing the 15 person marcom team (and external vendors) to execute upon a broad range of initiatives ranging from quantitative marketing, to new media communications, to key stakeholder engagement that promote greater external understanding and recognition of Berkeley-Haas contributions. The CMO is expected to build strong partnerships with a broad ranges of constituents, including faculty, university officials, students, alumni, donors, corporations, as well as the media
Responsibilities
• Directs comprehensive communications and marketing programs for large campus department with a large communications program and/or complex communications requirements
• Oversees all schoolwide efforts in on- and off-line media, publications, periodicals, market research, advertising, special events, special promotions, community outreach and relations, public affairs, relationship building efforts.
• As chief “brand and reputation officer” of Berkeley-Haas, develops comprehensive brand strategy including consistent themes, messages, and graphic images that all units and departments of the School utilize to articulate their portion of the School`s mission. Establishes and manages school-wide policies in regard to promotion of the brand image
• Designs and manages programs to promote department services and/or products with the campus community and/or to the general public, using vehicles such as social media, video, direct mail, advertising, publicity, community relations, promotional activities, special events, et cetera.
• Serves as primary point of contact for general external inquiries about the School, its programs, and members, and as chief spokesperson for media inquiries.
• Oversees the Haas School`s web site and sets policies and parameters for all Internet-based marketing and communications efforts that take place within the Haas site.
• Oversees development and production of all key Haas School periodicals – print and online – including BerkeleyHaas, the school`s major external outreach publication.
• Oversees an aggressive media liaison program designed to create widespread awareness and appreciation of the Haas School`s major programs, people, and activities.
• Works closely with external relations colleagues on the Berkeley campus to develop a plan that optimizes the effectiveness and scope of campus-wide and school communication and outreach efforts.
• Plans, implements and manages department marketing activities including determining marketing goals, objectives and strategies and developing short and long-range marketing plans for the department. Uses data to regularly assesses the effectiveness of marketing and communication activities conducted throughout the School, and provides recommendations and plans for improvements.
• Consults with individual program directors to help them define and understand their marketing goals, their target audiences, and their issues constraints, and participate in developing and implementing successful marketing and communications strategies for their programs, and coordinate those efforts with the broader, school-wide efforts.
• Integrates Haas School units with major outreach missions and messages to promote a common vision and coherent plans, which both capitalize and build upon key constituency relationships. Among such programs are Alumni Relations, Development, Career Center, Executive Development, International Programs, Research Centers, marketing faculty, and students
• Ensures production of high quality products that effectively deliver the desired message within budget and time constraints.
Required Qualifications
• 5-10 years of communications and marketing leadership experience.
• Advanced skills to create, develop and implement a comprehensive and effective strategic marketing plan.
• Significant experience and proven track record in the area of brand management
• Advanced analytical, critical thinking, project management, and problem recognition skills.
• Thorough knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and technologies .
• Genuine interest and alignment of the Berkeley-Haas principles, its achievements, mission, vision, goals, policies, and infrastructure; knowledge of current affairs and issues in higher education.
• Advanced management skills to select, train, manage, direct, guide, motivate and evaluate staff to produce high quality work; skill to take corrective action as required.
• Advanced skills to advise and consult management on all aspects of communications including developing effective communications strategies and dealing effectively with inquiries regarding sensitive or complex issues or information.
• Advanced written, verbal, interpersonal communications, active listening and political acumen skills.
• Advanced knowledge and understanding of technical applications to effectively manage/supervise professional technical staff, including design concepts, various media and mediums, applications, et cetera.
• Strong skills to ensure production of high quality work within budget and time constraints.
The University of California Haas School of Business
Berkeley, CA
The Chief Marketing Officer (CMO) leads the development and implementation of the marketing and communications strategy for the Haas School of Business (including its degree and non-degree instructional programs, research centers, public service activities, and external relations activities). The position is responsible for managing the Berkeley-Haas “leadership brand” by ...
The Chief Marketing Officer (CMO) leads the development and implementation of the marketing and communications strategy for the Haas School of Business (including its degree and non-degree instructional programs, research centers, public service activities, and external relations activities). The position is responsible for managing the Berkeley-Haas “leadership brand” by providing marketing and communications thought partnership and planning to the Dean, the Management Team, program directors, other senior staff and faculty throughout the School. The CMO is able to fully understand, embrace and promote the differentiated and unique “product offering” that Berkeley-Haas provides.
The position is responsible for managing the 15 person marcom team (and external vendors) to execute upon a broad range of initiatives ranging from quantitative marketing, to new media communications, to key stakeholder engagement that promote greater external understanding and recognition of Berkeley-Haas contributions. The CMO is expected to build strong partnerships with a broad ranges of constituents, including faculty, university officials, students, alumni, donors, corporations, as well as the media
Responsibilities
• Directs comprehensive communications and marketing programs for large campus department with a large communications program and/or complex communications requirements
• Oversees all schoolwide efforts in on- and off-line media, publications, periodicals, market research, advertising, special events, special promotions, community outreach and relations, public affairs, relationship building efforts.
• As chief “brand and reputation officer” of Berkeley-Haas, develops comprehensive brand strategy including consistent themes, messages, and graphic images that all units and departments of the School utilize to articulate their portion of the School`s mission. Establishes and manages school-wide policies in regard to promotion of the brand image
• Designs and manages programs to promote department services and/or products with the campus community and/or to the general public, using vehicles such as social media, video, direct mail, advertising, publicity, community relations, promotional activities, special events, et cetera.
• Serves as primary point of contact for general external inquiries about the School, its programs, and members, and as chief spokesperson for media inquiries.
• Oversees the Haas School`s web site and sets policies and parameters for all Internet-based marketing and communications efforts that take place within the Haas site.
• Oversees development and production of all key Haas School periodicals – print and online – including BerkeleyHaas, the school`s major external outreach publication.
• Oversees an aggressive media liaison program designed to create widespread awareness and appreciation of the Haas School`s major programs, people, and activities.
• Works closely with external relations colleagues on the Berkeley campus to develop a plan that optimizes the effectiveness and scope of campus-wide and school communication and outreach efforts.
• Plans, implements and manages department marketing activities including determining marketing goals, objectives and strategies and developing short and long-range marketing plans for the department. Uses data to regularly assesses the effectiveness of marketing and communication activities conducted throughout the School, and provides recommendations and plans for improvements.
• Consults with individual program directors to help them define and understand their marketing goals, their target audiences, and their issues constraints, and participate in developing and implementing successful marketing and communications strategies for their programs, and coordinate those efforts with the broader, school-wide efforts.
• Integrates Haas School units with major outreach missions and messages to promote a common vision and coherent plans, which both capitalize and build upon key constituency relationships. Among such programs are Alumni Relations, Development, Career Center, Executive Development, International Programs, Research Centers, marketing faculty, and students
• Ensures production of high quality products that effectively deliver the desired message within budget and time constraints.
Required Qualifications
• 5-10 years of communications and marketing leadership experience.
• Advanced skills to create, develop and implement a comprehensive and effective strategic marketing plan.
• Significant experience and proven track record in the area of brand management
• Advanced analytical, critical thinking, project management, and problem recognition skills.
• Thorough knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and technologies .
• Genuine interest and alignment of the Berkeley-Haas principles, its achievements, mission, vision, goals, policies, and infrastructure; knowledge of current affairs and issues in higher education.
• Advanced management skills to select, train, manage, direct, guide, motivate and evaluate staff to produce high quality work; skill to take corrective action as required.
• Advanced skills to advise and consult management on all aspects of communications including developing effective communications strategies and dealing effectively with inquiries regarding sensitive or complex issues or information.
• Advanced written, verbal, interpersonal communications, active listening and political acumen skills.
• Advanced knowledge and understanding of technical applications to effectively manage/supervise professional technical staff, including design concepts, various media and mediums, applications, et cetera.
• Strong skills to ensure production of high quality work within budget and time constraints.