CLOs on the Move

Tracking First

www.trackingfirst.com

 
Tracking First is a data governance and data quality assurance company, assisting marketing teams. We focus on eliminating gaps in team communication that lead to inaccurate campaign reporting. From a Marketer-level view, analytics code tracking appears to be a swarm of opaque connections. Yet for all its complexity, there are only four ways to break campaign reporting. Hence there are four things a team must check before each campaign launch: code composition, code classification, link assembly, and data capture.
  • Number of Employees: 0-25
  • Annual Revenue: $0-1 Million

Executives

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