CLOs on the Move

Tracking First

www.trackingfirst.com

 
Tracking First is a data governance and data quality assurance company, assisting marketing teams. We focus on eliminating gaps in team communication that lead to inaccurate campaign reporting. From a Marketer-level view, analytics code tracking appears to be a swarm of opaque connections. Yet for all its complexity, there are only four ways to break campaign reporting. Hence there are four things a team must check before each campaign launch: code composition, code classification, link assembly, and data capture.
  • Number of Employees: 0-25
  • Annual Revenue: $0-1 Million

Executives

Name Title Contact Details

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Cogitativo

Spanish for meditative and contemplating, Cogitativo was created with the purpose of thinking deeply about the issues affecting our healthcare system. WE ARE A DIFFERENT KIND OF DATA SCIENCE COMPANY We are singularly focused on improving our healthcare system for all stakeholders – especially patients - by helping our clients make sense of complex data so they can answer their most challenging questions. Educated at some of the world`s top academic institutions, our data scientists use advanced analytical and machine learning methods. These methods provide our clients an unbiased, scientific view into their operational performance. This enables our clients to identify and reduce costly, undetected failures in their operational processes and business systems. Our principles are simple: have a passion for healthcare, nothing is permanent and always challenge the status quo. We also believe that our distinctive capabilities shouldn`t perpetuate the inertial `zero sum game` where success is measured by how much the winners take from the losers. Only in this way we will be able to positively impact the delivery of healthcare while building a successful company. WHY DO OUR CLIENTS WORK WITH US? As industry leaders begin to understand that behaviors drive the efficacy of the system, they are coming to realize they don`t have the in-house capabilities needed to identify the underlying attributes of these behaviors. Cogitativo`s `data science as a service` offering is a customized response to the unique questions our clients are struggling to answer. Using a challenge-based learning approach, our data scientists connect our client`s disparate, noisy data and then develop customized solutions that let our clients look deeply into their business. Just as an MRI is able to see what is happening inside the human body, our `data science as a service` model quickly enables our client`s to solve their most intractable business problems.