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In the early 1980s, as an alternate career, David Briggs began evaluating opportunities within the restaurant and bar industries. He quickly noted the dislike most establishments had for frozen drinks. This dislike stemmed from the complicated mixing process that slowed down customer service. Also, while customers wanted frozen drinks, the operators were not marketing them properly. The drinks that were available were of inferior quality, limited selection and premium priced. Based on a vision to revolutionize the way frozen drinks were treated in the market place, David Briggs began an extensive research effort focused on developing a variety of high quality frozen drink products that could be prepared in a consistent manner. Prepared with the development of more than 20 unique frozen drink offerings (primarily alcoholic), Briggs introduced the frozen specialty drink concept in the New Orleans area on January 2, 1983, known as New Orleans Original Daiquiris. This concept focuses on the sale of frozen specialty drinks at locations that provide a casual, conversational atmosphere, are well lighted, clean and appeal to a broad clientele base.
Yishi Foods is a functional breakfast brand that offers Asian-inspired oatmeal packed with healthy, superfood ingredients and given delicious new flavors based on favorite Asian desserts.
With our pioneering Horizon, Silk, So Delicious, Alpro, Vega™, Earthbound Farm and International Delight brands, WhiteWave Foods made alternative food choices mainstream, creating not just new categories, but also a new consumer mindset. Today, great-tasting, nutritious, innovative foods like ours are no longer the exception in grocery stores. Consumers expect and demand new choices ⎯ and every day, WhiteWave delivers them. Our company’s history is rooted in the spirit and principles of small food. But The WhiteWave Foods Company has the scale and resources of big food, which allows us to bring better food to more people. Uniting the best of big and small also means maintaining constant focus on our environmental and social responsibilities. We work to reduce waste, water usage and greenhouse gas emissions throughout our operations, focusing on our plants and our company-owned farms. We are also champions for food security, lending our support to national hunger relief organizations and those that operate in our local communities. The chance to change the world for the better is powerful motivation. People want to work at The WhiteWave Foods Company because we’re creating a different kind of food company, one that combines the spirit and principles of small food with the scale and resources of big food. Many talented people choose a career at WhiteWave over other opportunities because they are inspired by our vision. Everyone at WhiteWave wants to make a difference in the future of our company.