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At Javelin Marketing Group, we’ve committed our agency strategy, philosophy and energy to helping clients win in the Age of the Customer. We simplify the world by focusing on the customer. That focus is something we do naturally and is integral in every decision. Although our methods and tools constantly change, our principles never do. We see ourselves, in the Age of the Customer, as the Agency of the CustomerTM. And so do our clients and our employees. Our diverse client roster includes accounts across Hospitality, Finance, Entertainment, Beauty, Telco, Wireless, CPG and Nonprofit industries.
Feld Direct is a branded direct response TV advertising agency and production company located in San Francisco.
We are engineers, analysts, data scientists, media experts, marketing strategists and political operatives. Our team of data scientists pioneered the field of TV data analytics. We have a relentless pursuit of certainty, and we offer unique, independent audience measurement and analytics to optimize marketing and programming initiatives within the media and entertainment industries. We make data useful and make the invisible visible. We believe in collaboration. We help some of the world`s most recognizable brands find their target audience, strengthen their campaigns, and measure their marketing ROI more accurately than ever before. When 605 is integrated into the strategic planning process, we become a partner, committed to achieving your vision. We combine our data with yours, because it only works if we work together. We provide solutions using data-driven, census-based audience measurement, addressing some of the challenges in measurement that exist today, that lack the granularity needed to deliver actionable insights to programmers, brands and advertisers. We are constantly pursuing new ways to uncover deeper insights. We reach the edge of data and then dig further so that we uncover, analyze, understand the hidden truths, simplify the complex, and craft precise, actionable insights that drive better results. 605 is taking these innovations to the market.
Founded in 1917, the American Association of Advertising Agencies (4A`s) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A`s, more than 60 percent of our membership bills less than $10 million per year.
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