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The volume of data on Earth doubles every 12-15 months, but the number of analysts and data-savvy decision makers does not. As the speed of business accelerates, managers must make more, more complex, decisions faster. Axtria was founded to help clients navigate this chasm and create competitive advantage through data management and analytics. Axtria combines analytics, business consulting and technology to help companies make better data-driven sales and marketing decisions, with measurable results. We help clients accelerate profitable growth by answering three fundamental questions: How much should we spend? (by product, promotional channel, customer segment, geography?) How do we allocate that spend? How do we get it done? More importantly, perhaps, Axtria partners deeply with clients that are committed to “the journey” – building capabilities and a culture of data-driven decision making. Our team is passionate about this journey, and looks forward to sharing it with you. Axtria serves clients with a high-touch onshore presence, and has built a global delivery model that focuses on reducing the total cost of ownership for clients with efficient execution, innovation and virtualization. Axtria brings “order to this chaos” through core capabilities:
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Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software eliminates the need for standalone tools and empowers agency marketers to easily create and manage demand generation programs across multiple websites, nurture prospects, prioritize the best performing programs and streamline reporting of client results all from one login. Optify includes integrated search engine optimization, email marketing, landing pages, lead intelligence and nurturing, social media marketing and contact management for every website or Content Management System (CMS). In addition, large clients and advanced implementations may utilize the Optify API for delivering custom reporting and integrate with CRM systems including Salesforce.com.