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Our mission is simple: dramatically transform the face of media ownership and investment. The Black-owned media industry is nascent, and needs more investment and acceleration to catalyze a more robust ecosystem. Group Black was born to solve this problem. Group Black drives scalable Black-media ownership at pace and focuses on building Black-owned media businesses that embrace diversity in their organizations and audiences. Most importantly, Group Black delivers great content and experiences, as well as new, high-performing ways for advertisers to connect with consumers.
EDO, Inc. is a data, measurement and analytics company that informs media, creative and audience advertising investments across all Convergent TV platforms by measuring and optimizing for what triggers consumer behavior. The company is an innovative leader in applying world-class data science software and unique behavioral metrics to help its clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO`s reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.
GSD&M is a leading national marketing communications and advertising company that has helped grow some of the world`s most successful brands. Our strategy? We`re in the business of growing our clients` businesses. We`re a full-service advertising agency, but our work goes beyond just making ads. We are a company that uses the power of Purpose to drive success with our clients. We partner with our clients to discover, define and articulate their core Purpose beyond making money and translate that vision into the marketplace. The return for us? Our work makes a difference for our people, our clients and our communities.
Founding partner, Dave Wilson, owned and operated his first Ford Dealership in 1977. As a new Ford dealer his main focus to drive customers to his dealership in the small town of Preston, MD was to use effective marketing. With only traditional advertising and marketing tools at his disposal, he was able to quickly turn Preston Ford into a top competing Ford dealership in his region (notably breaking the Top 100 Ford Dealership in the Nation before the internet surge). Fast forward to 2009, Dave made a commitment to drive Internet business for his Automotive Group and become a real contender. He brought in other iFrog Digital Marketing Founder, Brent Durham, to head up his Internet initiative. Over the next couple of years they were able to break sales records, grow a strong Internet presence, and master the basics of Automotive Digital advertising and marketing. After working with several other Automotive Digital Advertising and Marketing Agencies, they decided to bring everything in house. Doing so allowed them the freedom to take their digital advertising and marketing to a whole new level and resulted in the best year over year sales increases in the history of Preston Automotive Group. This led to the creation of iFrog Digital Marketing in order to help automotive dealerships beat their competition and so that both Brent and Dave could pursue their passion of advertising and marketing.
Archway is a leading provider of marketing logistics, fulfillment services and supply chain management. Archway’s solutions include fulfillment, vendor management, digital print, print management, transportation management, consumer promotions, business intelligence and decision support. Each solution is designed to reduce the cost of marketing logistics, improve marketing execution and enhance the brand experience at every touch point of their clients’ marketing initiatives. Archway has approximately 1,800 employees and operates 4 million square feet of distribution space in 12 major metropolitan areas in North America.