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LeadingResponse is not just another marketing holding company. We believe that you shouldn’t be in business unless you are doing something no one else is doing...or no one else is doing well. At LeadingResponse we’re not afraid to get our hands dirty to unearth the most precious asset in business: a new and meaningful prospect.
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business. With over 340,000 brands, 1.6 million deals, and 11.4 million data points across sports, entertainment, media, and talent, our SaaS database enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Progrexion is a leading provider of credit report repair services in the United States. Progrexion`s technology and services help consumers access and understand information contained in their credit reports, verify whether that information is fair, accurate and substantiated, and correct inaccuracies with individual creditors, other data furnishers and the national credit bureaus. Progrexion technology and services are used by CreditRepair.com, its wholly-owned subsidiary, and Lexington Law, an independently-operated law firm. Corporate Headquarters: Salt Lake City, Utah; Regional Headquarters: San Francisco, New York. Sales & Service Offices: Utah (North Salt Lake, West Valley, Provo); Idaho (Rexburg, Idaho Falls); Arizona (Phoenix); Oklahoma (Oklahoma City). Progrexion is a leading provider of credit report repair services in the United States. Progrexion`s technology and services help consumers access and understand information contained in their credit reports, verify whether that information is fair, accurate and substantiated, and correct inaccuracies with individual creditors, other data furnishers and the national credit bureaus. Progrexion technology and services are used by CreditRepair.com, its wholly-owned subsidiary, and Lexington Law, an independently-operated law firm. Corporate Headquarters: Salt Lake City, Utah; Regional Headquarters: San Francisco, New York. Sales & Service Offices: Utah (North Salt Lake, West Valley, Provo); Idaho (Rexburg, Idaho Falls); Arizona (Phoenix); Oklahoma (Oklahoma City).
Good-Loop is the Purpose-Powered advertising platform that unites brands, consumers, charities & premium publishers - to create a more meaningful advertising experience.