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MERGE is an ad agency with an uncommon combination of strategy, creativity and technology. The name MERGE reflects our belief that collaborative approach across all disciplines leads to more effective and creative work for our clients. We`ve helped companies across a range of industries, from Fortune 500`s to startups.
Simulmedia is a New York based technology company for TV advertisers. Its Performance TV products - powered by the company`s patented VAMOS data-driven predictive analytic software - deliver high performance targeted national TV ad campaigns at massive scale for dozens of top brands like Clorox, The Home Depot and Choice Hotels. Independent studies show that Simulmedia TV campaigns regularly deliver higher ROI than conventionally planned and targeted campaigns. This is why Simulmedia is alone among TV companies in guaranteeing the performance of its campaigns.
AVALA has served primarily the recreation space of over 16 years. Key clients include leaders in marine, RV and powersports as well as a growing B -to- B client base in farming, agriculture and heavy equipment.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.
The world doesn`t need another ad agency. What it does need are problem solvers. Storytellers. Innovators and visionaries. It needs bravery, creativity, and a willingness to change. To try new things. To challenge things. It needs those who never give up. Those who question everything and never rest on their laurels. And at FCB New York, we`ve walked the walk for over 140 years, constantly reinventing ourselves to better serve our clients, adapting to the ever-changing world around us by always looking to be better than we were the day before.