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OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Power Media is a Jericho, NY-based company in the Software and Internet sector.
Privately-held Smart IOPS provides the next generation of flash storage devices and shared flash appliance system architecture for the enterprise, Cloud Service Providers and datacenters, delivering multiple orders of magnitude faster performance and lower latency for a fraction of the cost of existing flash-based storage products. Based in Cupertino, Calif., the company was founded in 2013 by industry veterans from Intel, Micron, SanDisk and Juniper networks.
Emax Change Management Consulting is a Matteson, IL-based company in the Software & Internet sector.
Arsenault Associates is a Burlington, NJ-based company in the Software and Internet sector.