CTOs on the Move

William Appleton

EVP - General Counsel at The E.W. Scripps Company

Bill Appleton, 68, is executive vice president and general counsel of The E.W. Scripps Company. He joined Scripps in May 2008, and since then has led the legal team in numerous transactions, including in 2016, the acquisitions of multi-platform satire and humor brand, Cracked, and the podcast-streaming app, Stitcher; in April 2015, the spin-off and merger of the Scripps newspaper business with the newspaper business of Journal Communications and the subsequent acquisition by merger of the Journal Communications broadcast television and radio businesses; the acquisition of digital news and entertainment platforms Midroll and Newsy in 2015 and 2014, respectively; the acquisition of television stations from Granite Broadcasting in 2014; the acquisition of television stations from McGraw Hill in 2011; and the sale of the character licensing business of the Company’s United Feature Syndicate division in 2010. The McGraw Hill and United Feature deals received the Media and Middle-Market Deal of the Year awards, and the Granite deal received the Technology, Media and Telecom Deal of the Year award, from New York-based M&A Advisor. The Journal transactions received two awards from M&A Advisor in 2015, the Media Deal of the Year award and the Middle Market Deal of the Year award. Bill graduated from New York University Law School and began his career in 1978 with the law firm Baker Hostetler LLP. He opened the firm's Cincinnati office in 1997, and served as the partner-in-charge from January 2002 to May 2008. At Baker Hostetler, Bill managed the legal work in mergers, acquisitions, dispositions, spin-offs, and reorganizations involving public and private companies, and counseled companies with respect to corporate matters, takeover defense, public offerings, and compliance with securities laws.


  • Name:William Appleton
  • Title:EVP - General Counsel
  • Company:The E.W. Scripps Company
  • Industry:Newspapers, Books and Periodicals
  • Email:****@scripps.com
  • Phone:.***.***.*99*

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