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Billabong was founded in 1973 by Gordon and Rena Merchant. The name came from the same word billabong, which is a stagnant body of water attached to a waterway. As well as the Billabong brand-name, the company sells surfwear and accessories under the Palmers Surf, Honolua Surf, Swell.com, Von Zipper, Kustom, Nixon, Xcel Wetsuits and Tigerlily brands, and also Element skate clothing and hardware. The brands are available at various surf and skateboard store locations. The company has approximately 6000 staff worldwide and its shares are publicly listed on the Australian Securities Exchange. Billabong International's products are licensed and distributed in more than 100 countries and are available in approximately 11,000 doors worldwide. Products are distributed through specialized boardsports retailers and through the Company's own branded retail outlets. The majority of revenue is generated through wholly-owned operations in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil. The Company's brands are marketed and promoted internationally through association with high profile professional athletes, junior athletes and events.