| Name | Title | Contact Details |
|---|
We make work that creates a stir. Because we believe the riskiest thing a brand can do is be ignorable.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Firewood is a global digital marketing agency founded on the idea that good people are good business. We partner with brands that are changing the world, collaborate with the solidarity of an in-house team, and integrate services for solutions beyond marketing. We bring a flexibility that makes clients feel at home. Mostly, we`re believers in people and what they can accomplish together. With a model that drives efficiency and scale, we partner with top tech brands, startups, and Fortune 500 companies—including Google, LinkedIn, Facebook, VMware, Salesforce, Cummins, and other key clients—providing strategy and insights, creative, performance media, events, and technology services. Our approach to every engagement is rooted in mutual respect. Our people are everything, and we work hard on their behalf to be one of the Bay Area`s best places to work. Firewood was named an Ad Age Best Place to Work 2020, ranking No. 13 of the Top 25 (200+ employees). Firewood was also ranked the No. 1 Largest Advertising, Marketing, and PR Agency in Silicon Valley by the Silicon Valley Business Journal (2019), and No. 6 (large agencies) on the Adweek 100 Fastest Growing Agencies (2019) list. Founded in 2010, Firewood is headquartered in San Francisco with seven offices in four countries and nearly 400 employees. In October 2019, Firewood merged with global creative production company MediaMonks to become the digital marketing arm of S4 Capital (SFOR.L).
ICP is a global marketing operations consulting and services company headquartered in London, helping brand owners and their partners achieve better marketing outcomes.
Creative Realities helps retailers and brands use the latest digital technologies to create better shopping experiences. We`ve designed, deployed and manage thousands of digital in-store merchandising experiences elevating new looks and themes that inspire shoppers to buy more. We enhance the customer experience and transform a basic signage occasion into a special in-store shopping experience - from digital merchandising, virtual shopping assistants, proximity marketing, mobile activation to social in-store. Customers include: Macy`s, Rite Aid, Calvin Klein, Adidas, Estee Lauder, Sunglass Hut, Nine West.