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Medidata is leading the digital transformation of life sciences, with the world`s most used platform for clinical development, commercial, and real-world data. Powered by artificial intelligence and delivered by the #1 ranked industry experts, the Intelligent Platform for Life Sciences helps pharmaceutical, biotech, medical device companies, and academic researchers accelerate value, minimize risk and optimize outcomes. Medidata serves more than 1,000 customers and partners worldwide and empowers more than 100,000 certified users every day to create hope for millions of patients. The company was founded in 1999 and is based in New York City with additional offices in the United States, the United Kingdom, Japan, China, South Korea and Singapore.
Branch links pass referring and contextual data through install, allowing you to customize the whole app experience depending on where your users come from. Mobile app marketplaces have been a major roadblock for marketers and developers. Upon first install, users are greeted with the same generic welcome page and onboarding flow. Would not it be nice to pass data through the install, customize the install experience, and track downloads on all organic growth channels? Welcome, Branch Metrics.
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