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Biesse Group is a global leader in the design, manufacture, and distribution of machinery, integrated systems, components, and software for processing various materials, including wood, glass, stone, plastic, and metal. Founded in 1969 in Pesaro, Italy, the company has grown into a multinational enterprise with around 4,400 employees and a presence in 12 industrial sites and 39 subsidiaries worldwide. Biesse is listed on the STAR segment of the Italian Stock Exchange and exports 90% of its production. The company offers a wide range of solutions, including CNC machining centers, drilling machines, and automated systems tailored for different materials. Biesse emphasizes innovation and sustainability, investing €14 million annually in research and development and holding over 200-250 patents. Its advanced technologies incorporate AI and IoT, supporting industries such as furniture, construction, automotive, aerospace, and shipbuilding. Biesse also provides training and demonstrations through its global network of showrooms and campuses.
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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
LFI specializes in the sale and service of contemporary furnishings to public, private, school, and academic libraries. By meeting the rapidly changing sociological and technological changes through design and product, LFI has become the Midwests leading library furnishing company.