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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We are a technology company committed to creating flexible sales and marketing solutions for our regulated healthcare clients. Our technology puts them in control of their managed markets data and processes so they can take full advantage of opportunities to accelerate sales.
Real Chemistry (previously W2O) is a global health innovation company with an alchemic mix of nearly 1,700 people and hundreds of clients and partners working from bench to bedside to make the world a healthier place for all. Purpose-built by Jim Weiss to address modern healthcare challenges, Real Chemistry is the culmination of 20 years of intentional, fiercely independent, sustained growth.
Our Mission is building a new data infrastructure for the future of marketing technology. Signal was founded with the view that the 20-year-old data infrastructure that supports global ecommerce is broken. We believed that somebody needed to step up and address the issue to help ensure that the digital economy stays healthy, so it can keep growing for the next 10 or 20 years.
Transactis transforms traditional paper billing and payment processing by enabling businesses of all sizes to replace paper bills, statements, invoices, payments and documents with more efficient digital alternatives.