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Wikifri is a nimble, aggressive, consulting firm founded by former Agile Technologies team members. We are focused on improving our clients businesses by bringing together deep insurance industry experience, the flexibility to build partnership-based engagement teams and technology expertise. Wikifri is founded by former Agile Technologies team members who are focused on a critical success factor to achieve breakthrough bottom line results for our clients by understanding their businesses and the difference they are going to make in their markets. We know successful technology investments help them achieve those goals. Our firms commitment to client success is demonstrated by our seasoned professionals industry experience, knowledge of the technology and insurance industry landscapes, and a long history of successful projects. Wikifri is committed to helping clients stay at the forefront of rapid industry changes by assisting them in the development of new markets and creating new efficiencies and capabilities for their organizations.
POLYWOOD is a leader in the outdoor furniture industry, known for creating products from recycled plastic materials. Founded in 1990 and headquartered in Syracuse, Indiana, the company was the first to introduce outdoor furniture made from recycled plastics. POLYWOOD has expanded its operations with a second production and shipping facility in North Carolina. The companys mission emphasizes sustainability, focusing on both the production process and the materials used. POLYWOODs products, including the iconic Adirondack chair available in over 60 styles, are designed for durability and low maintenance. They are resistant to splintering, cracking, and rotting, and the company offers a 20-year lumber warranty. POLYWOOD also maintains a zero-waste mindset, recycling 99% of its waste stream. With over 1,550 employees, POLYWOOD operates a large manufacturing campus in Indiana. The company continues to innovate and expand its product lines, reinforcing its position as a pioneer in the outdoor furniture sector.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.