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MRC is a diversified global entertainment company which develops, finances and produces some of the world`s most iconic, award-winning and prestigious series, films, documentaries and live event programming and operates joint ventures in data and publishing. MRC is comprised of four content divisions: MRC Television, the largest and most award-winning independent television studio in North America; MRC Live & Alternative, the biggest proprietor of live-event entertainment programming broadcasts globally; MRC Film, known for its high-quality distinctive films, its specialty labels and investments in major studio films; and MRC Non-Fiction, known for working with a diverse group of artists to produce feature documentaries and docuseries. MRC and Penske Media Company (PMC) operate a publishing joint venture and strategic content partnership with brands The Hollywood Reporter, Variety, Billboard, Rolling Stone, Vibe and Music Business Worldwide. Luminate is a joint venture between PMC and MRC and brings together MRC Data and Variety Business Intelligence. MRC owns a majority stake in Civic Center Media, A-Major Media and has minority investments in A24, Fulwell 73, Sugar23 and T-Street.
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It`s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television`s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV`s technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what`s on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
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