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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Adelphic Mobile enables efficient buying and selling of targeted mobile media at scale through our powerful and intelligent Predictive Data Platform. Our AudienceCube is a new targeting technology that systematically extracts data predictive of campaign performance, and makes it available real-time so that media becomes more targetable and reachable. The Predictive Data Platform offers a suite of solutions for advertisers to achieve their campaign goals and for media owners to better understand, manage and monetize their ad inventory.
Beckon is omnichannel analytics software for marketing in all its modern complexity. Our software-as-a-service platform integrates messy marketing data and delivers rich dashboards and scorecards for cross-channel marketing intelligence. Built by marketers for marketers, Beckon is the dashboard to the CMO—best-practice analytics and marketing-impact metrics right out of the box for ultra-fast time to marketing value. Beckon serves marketers who want to bring order to chaos, make data-informed optimization decisions, and tell the marketing story in terms of business impact. Find your strength in numbers with Beckon.
Code and Theory is a digital-first creative agency. We are a strategically driven company that lives at the intersection of creative and technology, solvers of consumer and business problems across the entire end-to-end customer journey, agents of change moving through today`s digital first world, and limited only by our own creativity. Since 2001, we have helped redefine the media landscape, creating a new generation of digital publishers. Today, we partner with leading brands and start ups alike, including adidas, BBC, CNN, Facebook, Google, J.P. Morgan Chase, NBC, and Unilever. Our team is comprised of over 500 strategists, technologists, designers, analysts, and content creators in offices across New York City, San Francisco, London, Atlanta, Los Angeles, and Manila.
Bray & Co is a full-service advertising agency specializing in the launch and relaunch of brands. They are known for their digital expertise and have a disruptive model that aims to inspire their clients and their customers.