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Williams Communications Group is one of the leading companies in the Business Services sector.
Marketers have a variety of needs, including reaching target audiences efficiently, maintaining control of their data, having visibility into their buy and gaining insights, all in a process that is cost effective and streamlined. Accordant Media delivers the only programmatic media system that seamlessly integrates the key components of the ad tech stack as a single solution.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
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