| Name | Title | Contact Details |
|---|---|---|
Joshua Lurie |
General Counsel and Vice President of Investor Relations | Profile |
American Marketing Association: The largest business organization at San Diego State University. Every Tuesday 5pm - 6:00pm! Location: Zoom
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Fiercely independent PR and marketing firm in New York City. We specialize in marketing to women so speak to us about speaking to her!
OpenAP enables unified, consistent audiences within premium TV content at massive reach and scale. Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor, OpenAP delivers cross-publisher targeting and independent posting for advanced audiences.
Market Force is the leading provider of customer intelligence solutions and has brought a fresh twist and new excitement to customer experience research. Specializing in creating and delivering unique customer experience improvement programs, we work with some of the world`s largest brands and retailers to help them stand out from the crowd. Utilizing KnowledgeForce, our leading edge, proprietary online live and dynamic customer intelligence platform, our clients are able to easily understand detailed, reliable and meaningful insights from genuine customers. Working in partnership with our clients, our analysts and marketing teams convey data, identify the biggest influences in customer experiences, offer opinions, actionable insights and practical communication to all levels of their businesses. Our programs measure, manage and improve customer experiences across all your customer touch points, leading to greater customer retention, improved average transaction values and increased customer advocacy.