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AutoTrader Group is America’s largest digital marketplace providing marketing and software solutions to consumers and dealers throughout the U.S. Our mission is to dramatically improve the way people buy and sell new and used cars. Our Digital and Software Solutions businesses who have transformed the retail automotive industry, by reducing friction between dealers and consumers and providing them each with tools to transact with ease, confidence and efficiency.
Simmons Sharpe was founded in 2015, by Bill Sharpe, the former chairman of Havas Canada, and Heather Simmons, the former CMO of Dell Canada. At Dell, Heather was Bills client for 9 years. Remarkably, they still like each other. They lead the company from hipsterville, better known as Queen East, in Toronto. Most of the actual work however, is done in Halifax, where Mitchell Hunter runs the show. The Simmons Sharpe difference is our focus on end-to-end demand generation and measurement. And by end-to-end, we mean including customer care and sales in marketing initiatives, and automating and measuring from impression to signed contract. Because marketing matters most when it impacts bottom-line sales and builds long-term relationships with customers.
Casual Astronaut is a boutique content marketing firm that helps brands develop deeper and more meaningful relationships with their customers. We do this by creating relevant content for key moments in the consumer journey — driving engagement and sales. Today`s increasingly fragmented media landscape has devalued traditional advertising, and consumers are now turning to the web for information and entertainment. Companies of all sizes are struggling to transform their marketing efforts to engage these new consumer behaviors. This is our specialty. Casual Astronaut marries content strategy, creation and distribution. We work with brands to create the articles, videos, quizzes and social media posts that attract audiences and prompt consumers to take make a purchase.
We make work that creates a stir. Because we believe the riskiest thing a brand can do is be ignorable.
VaynerX is a holding company focused on contemporary communications and production. VaynerX houses VaynerMedia, VaynerProductions, The Sasha Group, Gallery Media Group, VaynerCommerce, Tracer and VaynerSpeakers.