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Our marketing platform connects your brand to patients and HCPs in office, in pharmacy, and digitally. InStep Health delivers measurable marketing solutions.
We`re a full-service, independent brand innovation agency. We make work that moves people. It doesn`t just win awards, it drives real-world business impact for our partners. Our people are the Jacks and Jills of all trades, and if you`re looking to do something with purpose, let`s talk.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
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Fiercely independent PR and marketing firm in New York City. We specialize in marketing to women so speak to us about speaking to her!