| Name | Title | Contact Details |
|---|---|---|
Josh Yaker |
VP Legal | Profile |
Saul Ehrenpreis |
VP, Associate General Counsel | Profile |
Susan Zoch |
SVP, Deputy General Counsel | Profile |
The Richards Group is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1 billion. Creative is our passion, but we do have another love – independence. With zero absentee owners or outside investors, we`re free to focus solely on our work. Which is good, because there`s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business, Hispanic marketing, sports marketing…there isn`t a form of branding at which The Richards Group doesn`t excel.
Rep Data helps researchers expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. Our mission is to be a reliable, repeatable data collection partner. For life. We leverage direct connections into 250+ panel suppliers across 100+ countries. Suppliers compete against each other for access to open quotas. On average, a dozen panels will supply into an individual project. This means: unbiased sample sourcing, more representative sample, faster turnaround time, more cost effective pricing, and more reach than traditional panel vendors. The foundation of quality in the research process is the sample itself. To continue with our unbiased theme, Rep Data partners with external consultants to rate our sample suppliers on an ongoing basis. We don`t want to grade our own homework. Each Rep Data supplier must meet a minimum quality benchmark, similar to how an Airbnb host must maintain a rating to list their property. Suppliers are graded on respondent attentiveness, time spent taking survey, straight-lining, open-end response quality, and attitudes over time. To complement the sample quality, we also implement strict quality checks before, during, and after field. Our client base consists of market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, and global communications/ PR agencies.
We believe we are here to fan the flames of inspiration. Inertia and the status quo are unacceptable. But you can’t inspire unless you know the right buttons to push, and you don’t know what buttons to push without understanding who you’re talking to. That takes a relationship. A give-and-take, back-and-forth relationship. With each other. Clients. Consumers. And shoppers. That’s how you get to understanding. That’s how you get to the good stuff.
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded over 100 years ago with their own platform, “Truth Well Told”, McCann is the world`s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup a creatively driven global marketing company, part of the Interpublic Group.
Helping brands be more succesful, one real connection at a time.