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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world`s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients.
We are G&S. We are more than a public relations firm, digital agency or creative shop. We are a team of researchers, media strategists, storytellers and engagement experts who meet our clients at the intersection of business and communications. Our purpose is to help innovative companies change the world. We live and breathe our mission to inspire people to take action, resulting in business growth for our clients. That`s why we choose to work with companies who are making a difference, every single day. Our global staff operates across four offices, New York, Raleigh, Chicago and Basel, Switzerland. Our partnership with PROI Worldwide gives us boots on the ground in 100 major cities, such as London, Hong Kong, Frankfurt, Rio de Janeiro and Tokyo We immerse ourselves in a handful of industry sectors where we have the greatest expertise: Advanced Manufacturing & Energy, Agribusiness, Financial & Professional Services, Healthcare & Wellness, and Home & Building. We never stop learning, testing and improving, so that we can provide you with the latest in Branding & Purpose, Creative & Storytelling, Crisis Communication, Demand Generation, Digital & Social Engagement, Media Relations, Reputation Management, and Research & Insights.
We are a dynamic creative agency for more than 100 brands. We offer a full suite of essential services including strategy and execution across sports and entertainment, experience, celebrity and influencer procurement, digital and social, shopper and promotion, and content production.
McCann is an integrated marketing communications agency with offices in Vancouver, Calgary, Toronto and Montreal. The agency has been continuously ranked among the top in Canada since 1915. McCann creates meaningful roles for brands in people`s lives and improves the performance and influence of their clients. mccann.ca McCann lives the promise of Truth Well Told – our guiding philosophy that has stood the test of time since 1915. And today, as people`s attention becomes increasingly divided, it`s more important and powerful than ever. At McCann Canada, we are all truth hunters. Because from truth, comes meaning.