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The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July, 1934, before being rechristened the Badminton World Federation in 2006. The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level. The BWFs vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives. BWF has its headquarters in Kuala Lumpur, Malaysia, with 194 Member Associations worldwide. Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.
Ethos is a life insurance company founded in 2016 by Peter Colis and Lingke Wang. The company focuses on making life insurance more affordable and accessible by using technology to simplify the application process. Ethos operates as a licensed insurance agency, partnering with third-party carriers like Legal & General America, TruStage, and Ameritas. Ethos offers an online application process that provides instant quotes, allowing customers to apply for life insurance quickly. The company utilizes a proprietary underwriting engine to assess health and eligibility, ensuring suitable coverage options. Ethos also supports a network of independent insurance agents, facilitating both direct-to-consumer and agent-assisted sales. The primary product offered is term life insurance, tailored to meet individual needs. With significant funding from investors such as Sequoia, Accel, Google Ventures, Goldman Sachs, and Softbank, Ethos has established itself as a major player in the U.S. life insurance market, aiming to protect millions of families.
American Freight Furniture & Mattress is a discount retailer based in the U.S., specializing in furniture, mattresses, and home appliances. Founded in 1994 in Lima, Ohio, the company has expanded to over 370 locations nationwide and serves more than 5 million customers. It operates under a warehouse-style model that emphasizes affordability and quality, offering direct-to-consumer sales. The product range includes living room sets, bedroom furniture, dining room pieces, mattresses, and a variety of home appliances such as refrigerators and washers. American Freight also provides same-day delivery for in-stock items. The company targets budget-conscious shoppers, including families and first-time homeowners, and features products from trusted brands. With a focus on cost efficiency, American Freight combines new and reconditioned inventory to maintain low prices, making quality home goods accessible to a wide audience.