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tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
In marketing B2B lead generation is the act of identifying and initiating an interest of potential customers. Intent Amplify is ….
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients` brands and businesses. With a network of 29 offices in 22 countries, Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc.
Augeo is a national leader in helping businesses ignite interest, elevate loyalty, improve performance and accelerate growth. Augeo brings proven platforms, flexible technologies and keen insights to a diversity of industries. We are informed by data, guided by experience and dedicated to achieving defined results. We embrace all things digital, mobile, social and measurable. Augeo designs and manages over 1,200 complex enterprise level solutions that activate, energize, motivate and create sustainable organizational performance. Augeo is a nationally recognized leader in engagement, loyalty and incentive solutions with a reputation for originating new ideas and innovative technology. Augeo works with clients domestically and internationally, including many Fortune 500 companies across a multitude of industries including telecommunications, financial services, pharmaceutical, sports and entertainment, insurances, distribution, food services, publishing, retail and home improvement.