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500friends is redefining loyalty marketing by enabling retailers to deliver innovative, cross-channel loyalty programs that increase the lifetime value of their customers. The LoyaltyPlus cloud-based platform offers a comprehensive suite of capabilities that empowers retailers with proven strategies that create highly personalized and targeted customer experiences at each stage of the lifecycle and across all touch points, while providing deep insights into their customers to enable better marketing decisions. 500friends is based in San Francisco and is backed by leading institutional investors including Crosslink Capital, Intel Capital, and Fung Capital (Li & Fung).
We are where creativity and causes converge. Where media meets message. Where substance meets scale. We are the Ad Council and together we make progress: AdCouncil.org
Cloud Media Center (CMC), based in Ponte Vedra, FL, sells digital advertising inventory through a cloud-based, analytically driven distribution platform that seamlessly connects advertisers with content providers and publishers. The result maximizes collaboration — unleashing next-level ad campaign synergies. CMC`s next-gen platform and best-in-class dashboards — built by former Intel developers — provide AI-based microtargeting on the frontend, and real-time, easy-to- understand analytics on the backend. Content producers, advertisers and publishers will have all the tools and data needed to optimize campaigns — and do it with speed and granular accuracy.
Tremor is a global company offering an end-to-end software advertising platform, operating across three core capabilities: Video, Data and CTV. Tremor`s unique approach is centered on offering a full stack of end-to-end software solutions which provides it with a major competitive advantage within the video advertising ecosystem.
Affinity Solutions is the first data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people`s lives. Building on our foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, we`re redefining data driven marketing to make it highly personalized. Our unique approach turns consumer data intelligence into actions, and encourages consumers to opt-in. Our solutions are proven to drive shopping behavior and engagement that unlock brand and market share growth for our clients.