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HLK is a full-service digital agency driven to create authentic brand experiences. Our deep understanding of your brand, your consumer and how these two choose to interact in the digital space is the true value we provide. The digital consumer expects fresh and faster thinking that enriches their experience with your brand across all sales channels. And that`s exactly the thinking you`ll find across all our disciplines. Our services include audience segmentation and analysis, user experience design, content development and distribution, data analytics and visualization, omni-channel design and development and media planning and buying. Beyond a world-class digital fluency, our tireless focus is on creating authentic brand experiences that drive engagement and deliver success. Authenticity and transparency are what today`s consumers demand from the products they purchase and brands they embrace. We get that, which is why authenticity is at the core of everything we create.
AnswerLab delivers the insights and advice that shape exceptional digital experiences. From our initial discussions to the final presentation, we are your strategic partner every step of the way. We have expertise and experience in methodologies that support every stage of the product development life-cycle – from qualitative to quantitative, from in-home visits to remote usability studies. We use this toolkit to custom design a solution for you. Our recommendations are clear, actionable and generate results.
On June 15, 2017, xAd rebranded to GroundTruth. The rebrand reflects the company`s growing vision for what location can truly accomplish and the scale at which it can be accomplished. GroundTruth was founded on the notion that the status quo isn`t good enough. We want to challenge it every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
Edelman is a leading global communications marketing firm that partners with many of the world`s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
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